"Officially a part of the fam @puma #pumapartner," she captioned a photo of herself sporting Puma gear.
The brand also shared an image of the singer on its own Instagram page. "Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou," the caption reads.
Gomez's partnership with Puma comes a year after her boyfriend, The Weeknd, took on the same role.
Other stars who have repped the brand include Rihanna, Cara Delevingne, and Kylie Jenner.
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