Dozens of eagle-eyed followers noted that Kourtney's right arm appeared to be unnaturally thin - and much more slender than her left - in the black and white photo, which was unveiled this week.
One posted: 'Wow. Who shopped this? They need to be fired. What's with Kourtney's one arm?'
Others noted that Kendall, 22, appeared to have been positioned at an odd angle in front of her sisters.
The photo was taken at a shoot in February, just three months after Kylie Jenner, 20, gave birth to baby Stormi and while Khloe, 34, was still pregnant with daughter True.
One group shot saw Kourtney, 39, Kim, 37, Khloe, Kendall and Kylie, all posing in pieces from the brand's underwear and denim ranges.
However it was the editing that drew comments from Instagram followers after Kim shared the image online.
One fan joked: 'Yo Kendall why you fallin' and Kourthey what happened to your hand gurl you ok with the photoshop?(sic).'
Another follower asked: 'What happened with Kourtneys arm and with Kendall?', while a third added: 'Wish they posted the one before the photoshopping'.
Slamming the final edit, one said: 'Wow. Who shopped this? They need to be fired. What's with Kourtney's one arm?
'Kourts arm is so photoshopped,' another said while one joked: 'This picture is kinda weird'.
Many more agreed, with a follower writing: 'Weird photoshopping of them all together', and one reasoning: 'Not everything is epic epic fail maybe. They look beautiful but that editing is all wrong.'
Some even claimed that the Jenner sisters had been photoshopped in later, with one asking: 'Why is Kendall going sideways', and another arguing: 'I think they photoshopped Kylie in Kendall in after'.
Trying to explain the oddly skewed snap, one follow theorised: 'The sun is reflecting Kourtney's arm i think. Make zoom and tell me what u think. But the photo in general is strange.'
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