Twitter Limits Daily Follows To Combat Spammers

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In an apparent attempt to combat spam and bot accounts that populate its platform, Twitter announced today that it is changing its rules to allow users to follow up to 400 accounts per day. The change marks a considerable drop from the previous cap, which allowed up to 1,000 follows in a single day, though still allows for more following than the average human user is likely to do in a 24 hour period.

"As a part of our commitment to building a healthy service, we remain focused on stopping spam and abuse on Twitter," a spokesperson for Twitter told Engadget.

"We found that having a high daily follow rate contributed to follower churn, and as a result, we are reducing the daily follow rate limit from 1,000 to 400." Follower churn, according to Twitter's help center, is the process of following and unfollowing accounts. The process is done to get the attention of users and try to get people to follow back to inflate one's follower count.