The singer's latest fashion venture has a very similar colour palette to that of the uniform Sainsbury's employees wear, and the comparison has turned into a global sensation in recent days.
As more and more people picked up on the uncanny resemblance, Sainsbury's could not stay silent any longer, and sent out a hilarious tweet at Queen Bey herself.
The supermarket chain made sure to let everyone know who made the colour palette famous first, tweeting a photo of their uniform with "the original" written on the image, as they told fans: "Repping since 1869", with a winky face emoji.
But the supermarket's Twitter shade did not stop there.
The account later tweeted: "Who needs Beyonce. Sainsbury's original and the best."
One Queen Bey fan replied to Sainsbury's, writing: "You didn't invent this color palette."
To which the supermarket hilariously responded: "We made it famous though!!"
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