Canadian social media influencer ordered to pay ex-boyfriend $200k for damaging his reputation using Instagram

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A Supreme Court judge in Canada has ordered a Canadian woman to pay her ex-boyfriend more than $200,000 after finding she had damaged his reputation using Instagram and other websites.

Justice Elliot Myers made the ruling on Sept. 25, but the ruling was not published until now.

Brandon Rook, a Vancouver resource industry executive and business consultant, brought the case against Noelle Halcrow, a former Parfums Christian Dior employee and self-described social media influencer, after she began attacking her ex online following a pair of breakups about a year apart.

Halcrow’s posts alleged Rook was an out-of-control drunk, a cheater and carried STDs.


In his ruling, Myers concluded that Halcrow “mounted a campaign against Mr. Rook that was as relentless as it was extensive,” and that “she was motivated by malice.”

Rook and Halcrow dated briefly in August 2015, but Rook broke off the relationship, the ruling states.

They began dating again in February of the following year, until Rook again broke off the relationship in August 2016, according to the ruling.